Articles

  • Decision engine for customer segmentation in marketing

    This article explains how a decision engine can segment customers with rules based on demographics, behavior, and purchase history. It also shows how that segmentation supports targeted offers, better retention, and higher customer lifetime value.

    Published on:: 2024-08-10 18:38:37

  • Integrating Fingerprint.com Device Fingerprinting with Decisimo

    This guide shows how to connect Fingerprint.com device fingerprinting with Decisimo. It walks through setup, API keys, and JavaScript implementation, then shows how to use the visitor_id in your decision logic to support fraud checks and device recognition.

    Published on:: 2024-08-10 18:38:24

  • How to integrate FraudlabsPro into a decision engine

    This guide shows how to connect FraudlabsPro to a decision engine and use it in real-time fraud checks. It walks through API key setup, data source configuration in Decisimo, and the fields needed to evaluate eCommerce transactions with external data.

    Published on:: 2024-08-10 18:38:24

  • Build a Loan Application Demo with Retool and Decisimo

    Build a loan application demo that automates underwriting with Retool and Decisimo decision logic. Import the Consumer Lending template in Retool and capture application data. Set up Decisimo endpoints, rulesets, and decision tables, deploy the flow, and update the Retool query.

    Published on:: 2024-08-10 18:38:24

  • Improving Insurance Underwriting: Behavioral Patterns and Actuarial Tables

    This article explains how combining behavioral pattern analysis with actuarial tables improves underwriting and policy pricing. It shows how rule engines and decision logic turn telematics and health signals into precise risk scores.

    Published on:: 2024-08-10 18:38:12

  • How Rule Engines Improve Insurance Operations

    Rule engines use explicit decision logic to automate underwriting, pricing, claims, and risk processes. This article explains how automation improves consistency, reduces processing time, and strengthens risk controls across insurers.

    Published on:: 2024-08-10 18:38:12

  • How to Streamline Insurance Policy Management with Policy Administration Software and Rule Engine

    Policy administration software centralizes policy lifecycle tasks. It handles creation, underwriting, rating, billing, and compliance, so insurers can automate routine work. A rule engine captures decision logic to validate data, calculate premiums, automate underwriting, and produce auditable decision traces.

    Published on:: 2024-08-10 18:38:12

  • 7 Steps to Replace Manual Underwriting with Automated Decision Logic

    A practical guide to move from manual reviews to deterministic, auditable credit decisions. Document decision rules, choose a rule engine, and deploy.

    Published on:: 2024-08-10 18:37:05

  • Alternative data for credit scoring

    Fintechs adopted alternative data for credit scoring first. Banks are now catching up. This article explains how alternative data can act as a proxy for credit history, and where that proxy fails: spurious correlations, seasonal effects, and weak causality. It also covers legal and discrimination risks, and the engineering work needed to turn unstructured signals into reliable AI and ML decision logic.

    Published on:: 2024-08-10 18:37:05

  • Anti-fraud decision logic for consumer lending / BNPL

    After eligibility checks, add anti-fraud rules to the same decision flow. For consumer lending and BNPL, combine KYC verification with velocity, volatility, and concentration/networking controls to stop fraud early. This article explains four rule types (veracity, volatility, velocity, concentration/networking), which signals and data points to cross-check, and practical steps to add these checks to your decision flow to detect synthetic identities and suspicious application patterns.

    Published on:: 2024-08-10 18:37:05