How to integrate Email Hippo Assess into a decision engine

Published on: 2024-08-10 18:48:28

Connect Email Hippo Assess to a decision engine, step by step. This guide covers API key setup and explains how to create the data source in Decisimo and add the call to your decision flow so email, IP, and optional identity fields are evaluated during sign-up.

Email Hippo provides a service for verifying and profiling email addresses. It can be used to evaluate users during sign-up, which helps prevent garbage registrations and fraud down the road. Its services also include an IP address input, which helps prevent bot-driven registrations.

First name and last name are optional inputs. Because they are sensitive PIIs, you should decide whether to share customer data with another provider at that depth according to your data protection standards.

1.

Get an account API key from Email Hippo

  • Email Hippo has no gatekeepers restricting account creation, and no one will force you into a demo call. Go to the Email Hippo sign-up page and create your account.

    https://signup.emailhippo.com/signup/
  • After you create your account and log in, open the API Keys Dashboard. Retrieve your API key.
    Email Hippo API Dashboard
2.

Create a data source in Decisimo Portal

  • In Decisimo Portal, open Data sources, select New, and choose Create from template.
    FraudLabs Pro Dashboard
    Create Email Hippo Assess from template
  • Replace the highlighted __YOUR_API_KEY__ with the API key you obtained from Email Hippo.
    Definition of Email Hippo Assess data source
  • Email Hippo Assess requires one parameter: the email address. You can also provide other relevant parameters:
    • emailAddress
    • ipAddress
    • firstName
    • lastName
  • The Email Hippo Assess data source template already includes the two main parameters: email and IP.
3.

Add Email Hippo Assess data source to your decision flow

  • Already have a decision flow step for data sources? Add the Email Hippo Assess call there. The decision engine calls all sources in that same step in parallel, which ensures the fastest execution time.
  • If your decision flow does not yet include a step for external data, add one. Connect it to your decision flow, then double-click it to open the definition window. In the definition, specify the attributes from your data object that you want to send to Email Hippo Assess.
  • Email Hippo Assess within a decision step
GO

Run the decision making

  • Release your decision flow. Deploy it to an endpoint, then make decisions using data from Email Hippo Assess.
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