Combating Synthetic Identity Fraud with SEON and Decisimo - Decisimo

The Growing Problem of Synthetic Identity Fraud

Synthetic identity fraud is a growing problem in the financial services and e-commerce industries.

It occurs when fraudsters use a combination of real and fake information to create a new identity, which they then use to open accounts or make purchases.

One way to combat synthetic identity fraud is by using tools that can help to enrich email addresses and profiles during the registration process. One such tool is SEON.

Combating Synthetic Identity Fraud with SEON

SEON is a fraud prevention data provider that uses advanced machine learning algorithms to analyze email addresses and other information to identify and block synthetic identities. Their services include Digital & Social Media Lookup and Address Profiling.

Digital & Social Media Lookup

In-Depth Background Checks

The Digital & Social Media Lookup feature allows businesses to perform in-depth background checks with data points from over 50 digital and social media platforms, building a detailed digital footprint of an individual or organization.

This can help businesses to identify potential synthetic identities and suspicious activity.

Address Profiling

Confirming Validity and Calculating Risk

The Address Profiling feature confirms that an address is valid and provides detailed domain WHOIS information, including information about the registration and ownership of a domain name.

It also calculates a risk score based on address age, string analysis, and data breach lookup.

This helps businesses to identify and block synthetic identities that are using potentially fraudulent domains.

The Power of Combining Digital & Social Media Lookup

SEON's combination of Digital & Social Media Lookup and Address Profiling can be a powerful tool for businesses looking to prevent synthetic identity fraud during the registration process.

By analyzing multiple data points and identifying patterns of suspicious activity, businesses can better protect themselves and their customers from synthetic identities and other types of fraud.

It is important for companies to use SEON as part of their overall security strategy to protect against synthetic identity fraud and other online threats.

Easy Integration of SEON into the Decisimo

SEON is designed to be easy and simple to integrate into existing systems, including the Decisimo decision engine. Decisimo offers a variety of templates and pre-built integrations that make it simple for businesses to get up and running quickly, including SEON.

Integrate SEON into your antifraud decision logic. Read guide on integration.

The integration process is streamlined, allowing businesses to quickly and easily incorporate SEON's anti-fraud checks into their account opening or e-commerce transaction process.

It is beneficial to run SEON's anti-fraud checks alongside other tools such as MaxMind or AbuseIPDB in one decision flow, to get a comprehensive understanding of potential fraud and make more accurate decisions.

Streamlining Anti-Fraud Checks

The integration of SEON into the Decisimo decision engine allows businesses to quickly and easily perform standard anti-fraud checks during account opening or e-commerce transactions.

This ensures that only legitimate and verified customers can open accounts or make purchases, reducing the risk of fraud and protecting businesses from financial losses.

The system can also be configured to automatically flag or block transactions that are identified as high-risk, providing an additional layer of protection against synthetic identity fraud and other types of fraud.

Effectively Combating Synthetic Identity Fraud

By adding SEON into a Decisimo decision flow logic for anti-fraud, businesses can easily and effectively combat synthetic identity fraud while also streamlining their account opening and e-commerce transaction process.

Leveraging SEON and other tools to build a comprehensive risk profile of an identity can lead to the verification of whether it is a real person or a synthetic identity.

This allows businesses to focus on growing their customer base and increasing their revenues, without having to worry about the risks associated with synthetic identity fraud.