PII (Personally Identifiable Information)

Personally Identifiable Information (PII) is any data that can identify a person, either on its own or when combined with other information. It includes information that can distinguish or trace an individual's identity. Because PII can be misused, stolen, or exposed, protecting it is important in digital systems.

Example

In finance, PII can include names, social security numbers, addresses, phone numbers, email addresses, and bank account numbers. Financial institutions need clear controls to protect this data. That includes security protocols, compliance with privacy regulations, and transparent communication about how data is collected and used. These measures help maintain trust and keep financial transactions secure.