PII (Personally Identifiable Information)

A delicate treasure of individual identity, Personally Identifiable Information (PII) comprises any data that can be used to distinguish or trace an individual's identity, either on its own or when combined with other information. In the digital age, safeguarding PII has become paramount, as it is vulnerable to misuse, theft, or exploitation.

Example

In the context of finance, PII can include sensitive information such as names, social security numbers, addresses, phone numbers, email addresses, and bank account numbers. Financial institutions must take rigorous measures to protect their customers' PII by implementing robust security protocols, adhering to privacy regulations, and ensuring transparent communication about data collection and usage practices, thus preserving trust and fostering a secure environment for financial transactions.